Toto Coaching

Welcome to Know Your Customer

Join the Toto Coaching Facebook Group!

How to Get Your Thoughts Down in Writing

Think Like Search Engines

Let's do Discovery

Review and Clean Up Your Discovery Document

Buyer Personas: What are They and How They Help Your Messaging

Let's Get Ready to Create a Buyer Persona

A Quick Reminder About Transcription

Create a Buyer Persona

Basic Marketing Messaging: Create a Powerful Matrix

Discovery All Complete! Clean it up a bit and get ready for promting

Get Set Up On an LLM & Learn a Little Bit About Prompting

Discovery Document Outline

Tell the AI who it should respond as

Prompt for Priming AI

Begin Creating Your Discovery Document

Prompt for Overview & History

Continue Creating Discovery - Next Prompts

Prompt for Product or Service Portfolio, Geographical Reach, and Competitive Landscape

Prompt for Distinctive Brand Value and Unique Value | Proposition Brand Identity, Company Culture, and Client Perception

Prompt for Market, Large Audience, Customer Profile & Acquisition Sales Cycle

Prompt for Engagement and Purchase Decisions

Prompt for Customer Retention

Prompt for Business Objectives

Prompt for Historical Marketing Efforts

Prompt for Online Presence and Marketing Strategy and Goals

Read Through Your Final Discovery Document

Create a Buyer Persona Document - Prime the AI

Prime the AI to Create a Buyer Persona

Create a Buyer Persona Document Using AI

Buyer Persona First Prompt

Buyer Persona Second Prompt

Buyer Persona Third Prompt

Give Your Pain Points Table to AI

Pain Points Prompt

Get Insights

Begin Getting Insights

Create Tag Lines

Website Content

Create a Buyer's Journey

Create Your New Buyer Persona Document

Discovering Keywords

Congratulations on Completing Know Your Customer!

SEO and the Search Engine Mindset

Quiz: Search Engine Mindset & Google's Business Model

Check and Know Your Authority Score / Domain Authority

Competitors' Authority Scores and Intro to Strategies

What is Your Backlink Profile, Why Does It Matter and Ideas to Get More Backlinks

Types of Keywords

Intent, Volume and Keyword Difficulty

What would your customers type? Begin with Buyer Personas and AI

Welcome to On-Page Optimization

Get Your Materials Ready

What is SEO and the Search Engine Mindset

Important: Have a Plan for Redirects Before You Change URLs

Toto Coaching Helping You

How to Lay Out and Break Up Your Content (Webinar Replay)

AI for Content Writing (Webinar Replay)

How to Optimize each Page of Your Website using Yoast

Choose an AI-Powered Tool

Set Up a Project

Assign a Keyword and Set Up Your Tool

A Tour of Our Tool

Another Review: Assign a Keyword and Optimize a Page

Next Optional Step - A Shortcut for Using Keywords

Let's Optimize Another Page

What are Meta Titles and Meta Descriptions?

Create Customer Focused, Keyword Rich and Proper Length Titles and Descriptions

Use AI to Write Titles and Metas, Break Up Content & Add More Content

Share Your Optimized Pages with a Web Developer or Someone Else

Internal and External Link Anchor Text

The Importance of Adding Internal and External Links to Your Website

Finding Stock Free Stock Photography and Optimizing Your Images

Choosing a format and naming images properly

Images: Format, optimize, choosing (taking your own or purchasing stock)

Quiz: Images: Format, optimize, choosing (taking your own or purchasing stock)

Image Alt / Alternate Text

Welcome to Google Search Console

Set Up & Get Started with Google Search Console (GSC)

How to Set Up GSC (Instructions from Google)

GSC Settings

Dashboard and Performance Area

Export Data to Use Elsewhere

Let's Look at the Data Starting with Queries in Performance

Page List - Performance Area

Countries - Performance Area

Devices - Performance Area

Performance by Date

What if My Performance Data Does Not Show My Keywords?

What if you are returned in the SERP for the wrong keywords?

Example of What Happens When You Make Changes to Your Website

How to Read GSC Data and Strategies for Performance

Upload an XML Sitemap

Page Indexing

Video Indexing

Page Experience

Manual Actions

Removals - Remove Indexed Data from Google Yourself (or see if others have removed yours!)

Backlinks

Thank You - and Bonus Lessons!

Access Google Analytics - Do you have it set up with GA4?

Set Up Google Analytics

Overview of Google Analytics

Using Google Analytics

Thank You... and Next Steps!

Intro to Local Search and Factors that Matter

Get Your Correct Address

Who is Allowed to Have a Google Business Profile?

Information you will need to have to fill out your Google Business Profile

Quiz: Create a Google Business Profile Account

Important Warning: Watch Before Changing Your GBP Address

Accessing a Google Business Profile to Manage it

Walk through GBP and gas it up

What are Directory Citations and Aggregators and Options for Creating Listings

Information you will need to have to build citations and aggregators

Ordering Directories and Aggregators

Next Steps: Work on Your Citation Builder Campaign

Google Reviews

Quiz: Google Reviews: How to Get Them and How to Respond

Location and Geo Pages

Ideas for Location and Geo Pages

BONUS LEARNING: Structured Data Markup (not required, but interesting!)

BONUS Quiz: What is Structured Data Markup and How Can it Help You

Local Business Structured Data

Quiz: Local Structured Data and How it Helps You