Course curriculum

    1. Meet Coach Jennifer

    2. Join the Toto Coaching Facebook Group!

    3. What to Expect in this Course

    4. How to use this course

    5. Before we begin....

    1. Registrars and Registering a Domain Name

    2. Quiz: Registrars and Registering Domain Names

    3. Choose a Platform

    4. Quiz: Choosing a Platform

    5. WordPress.com vs. WordPress.org (Live Coaching Clip)

    6. Choosing a Website Host

    7. Quiz: Choosing a Website Host

    8. What is a Nameserver

    9. Quiz: What is a Nameserver

    10. Email Addresses for Your Business

    11. Quiz: Email Addresses for Your Business

    12. Setting up an Email Host

    13. Quiz: Setting up an Email Host

    14. Malware Protection for Your Website

    15. Backup Protection for Your Website

    16. Quiz: Backup Protection for Your Website

    17. Building on a Temporary URL or a Live URL

    18. Quiz: Building on a Temporary URL or a Live URL

    1. What is SEO?

    2. Quiz: What is SEO?

    3. Google's Business Model

    4. What are Keywords? Short-Tail and Long-Tail Keywords

    5. Quiz: What are Keywords? Short-Tail and Long-Tail Keywords

    6. How to do Keyword Research

    7. Black-Hat vs. White-Hat Methods

    8. Quiz: Black-Hat vs. White-Hat SEO Methods

    9. Backlinks

    10. Quiz: Backlinks: What are They and Why They Matter

    11. Set up a Google Account

    12. Quiz: Google Accounts - Set One Up Correctly

    13. Google Business Profile

    14. Quiz: Create a Google Business Profile Account

    15. Google Reviews

    16. Quiz: Google Reviews: How to Get Them and How to Respond

    17. Structured Data Markup

    1. Buyer Personas: What are They and How They Help Your Messaging

    2. Quiz: Buying Personas: Understanding your Customer

    3. WORKING SESSION: Create a Buyer Persona

    4. Emotional Response and Your Messaging

    5. Quiz: Understanding and Evoking a Good Emotional Response

    6. WORKING SESSION: Sell What You Solve, the Benefits of Your Solution

    1. Ecommerce Websites: How to Write a Site Map: Working Session

    2. Non-ecommerce webitses: How to Write a Site Map: Working Session

    3. Working Session: Create Good Titles and Meta Descriptions for Each Page

    4. Service / Brochure Pages: What to Include

    5. Service / Brochure Pages: What to Include

    6. Portfolio Pages: What to Include

    7. About Pages: What to Include

    8. Copy of Quiz: About Pages

    9. Contact Pages: What to Include

    10. Privacy Policy and Terms of Service Pages: What to Include

    11. QUIZ: Privacy Policy and Terms of Service Pages.

    12. Blog Pages: What to Include

    13. Quiz: Blog Pages: What to Include

    14. Blog Pages: Advanced Toto Plus

    15. Quiz: Blog Pages: Advanced Toto Plus

    16. Events and Calendars: What to Include

    17. Quiz: Events and Calendars: What to Include

    18. Support and Donate Pages: What to Include

    19. Quiz: Support and Donate Pages: What to Include

    20. Ecommerce Product Pages: What to Include

    21. Quiz: Ecommerce Product Pages

    22. Home Page: What to Include

    1. Welcome to Building Your Website & Preparing Your Content!

    2. Website Colors - HEX and RGBA

    3. Duplicate Content and What that Means

    4. Quiz : Duplicate Content

    5. Working Session: Outlining your Copy

    6. AI for Content Writing (Webinar Replay)

    7. Images: Choosing a format and naming images properly

    8. Quiz: Image naming and formats

    9. Images: Stock Images vs. Taking Photos

    10. Images: How to Take Your Own Photos

    11. Quiz: How to Take Your Own Photos

    12. Images: How to Find Quality Stock Images

    13. Images: Image Editors

    14. Video: Types of Videos for Websites

    15. Quiz: Types of Videos for Websites

    16. Videos: Where to Purchase Stock Video

    17. Videos: Where to Host Videos

    18. Quiz: Where to Host Videos.

About this course

  • 112 lessons
  • 19.5 hours of video content

Discover your potential, starting today

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