Course Lessons & Curriculum

    1. Buyer Personas: What are They and How They Help Your Messaging

    2. Quiz: Buying Personas: Understanding your Customer

    1. WORKING SESSION: Create a Buyer Persona

    1. Emotional Response and Your Messaging

    2. Quiz: Understanding and Evoking a Good Emotional Response

    1. WORKING SESSION: Sell What You Solve, the Benefits of Your Solution

Details:

  • 6 lessons
  • 1 hour of video content

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